Online publishing refers to the publishing of soft articles on the Internet or the publishing of online media, which refers to integrating promotional content into soft news articles for news release on major Internet portals, news websites, industry sites, etc. Online news has the authority of media news, has a high weight and ranking in major search engines, and has unparalleled unique advantages in online publicity, promotion, and word-of-mouth guidance among netizens.
.Compared with other traditional advertising platforms, online news can exist on the website for a long time, and netizens can search, browse and read it at any time. This extends the brand promotion cycle and can continue to play a long-term publicity role. In the Internet era where everyone is online, online news spreads very fast
. There is no doubt that the impact is huge due to its wide area, and some hot online news can easily be forwarded by other websites and media, which can cause explosive spread. . Online media news reports are fair and authoritative and have high credibility in the minds of netizens. Compared with the compulsion of traditional hard advertisements, the audience can more actively accept the content of news dissemination and guide the effect. Very good. Traditional advertisements, such as information in the corners of newspapers, a few seconds of TV clips, and billboards in outdoor corners, are difficult to notice and require huge investment. However, online news promotion costs are low and can be launched with less investment
. Make a big wave, save money and be more effective.
Portal website news marketing refers to a marketing method that uses news dissemination to promote enterprises and brands. The portal news promotion model is very conducive to guiding market consumption, quickly increasing product visibility in a short period of time, and shaping the brand's reputation and credibility. Portal website press release promotion has become one of the important means for many companies to build their brands, expand their brand influence, and improve their brand credibility. Wangwang: Media Public Relations Expert
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Portal network news release